Effects of Social Influence on Idea Selection in Creativity Workshops
Language
en
Article de revue
This item was published in
Thinking Skills and Creativity. 2020-09, vol. 37, p. 100691
Elsevier
English Abstract
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research ...Read more >
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research was that under specific conditions, social influence biases the idea selection stage. An experimental study was conducted with 30 participants who had to select ideas. The results indicate that seeing another person’s choice of ideas is enough to influence participants’ choices and thus bias their responses. This result is interpreted as the consequence of a phenomenon of social proof: when participants do not know what to choose, they decide to rely on the choice of their partner. Methodological recommendations are provided to avoid this bias during ideation sessions.Read less <
English Keywords
Brainstorming
Education
Social influence
Ideation
Social proof
Convergence
Idea selection
Brainwriting
Sticky notes
Innovation
Creativity
Origin
Hal imported