Effects of Social Influence on Idea Selection in Creativity Workshops
Langue
en
Article de revue
Ce document a été publié dans
Thinking Skills and Creativity. 2020-09, vol. 37, p. 100691
Elsevier
Résumé en anglais
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research ...Lire la suite >
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research was that under specific conditions, social influence biases the idea selection stage. An experimental study was conducted with 30 participants who had to select ideas. The results indicate that seeing another person’s choice of ideas is enough to influence participants’ choices and thus bias their responses. This result is interpreted as the consequence of a phenomenon of social proof: when participants do not know what to choose, they decide to rely on the choice of their partner. Methodological recommendations are provided to avoid this bias during ideation sessions.< Réduire
Mots clés en anglais
Brainstorming
Education
Social influence
Ideation
Social proof
Convergence
Idea selection
Brainwriting
Sticky notes
Innovation
Creativity
Origine
Importé de halUnités de recherche