KREMER, Florence; JOUISON, Estele; VERSTRAETE, Thierry

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KREMER, Florence

Institut de Recherche en Gestion des Organisations [IRGO]

JOUISON, Estele

Institut de Recherche en Gestion des Organisations [IRGO]

VERSTRAETE, Thierry

Institut de Recherche en Gestion des Organisations [IRGO]

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Article de revue

Ce document a été publié dans

International Journal of Entrepreneurship Education. 2017-10-31, vol. 20, n° 2

Résumé en anglais

The success of the Business Model (BM) as a practical concept makes it a promising tool for entrepreneurs to shape a more challenging environment. As teaching BM design to students appears essential, we have developed a specific web learning application based on actionable theoretical developments. The web application is called GRP Storyteller, from the GRP BM it is based on (www.grp-lab.com). We assess the perceived quality of the web application through a survey among 281 non-business students enrolled in seminars introducing entrepreneurship. Students were asked whether the application facilitates the learning of the BM according to various pedagogical objectives. They also evaluated its design, organization and user-friendly qualities. The results show that the application improves the learning of the BM by helping students remember, understand and apply conceptual knowledge.< Réduire

Mots clés en anglais

Business Model

Web Application

Pedagogical Tool

Learning By Doing

Evaluation

Non-Business Students

URI

https://oskar-bordeaux.fr/handle/20.500.12278/79110

Unités de recherche

IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190

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Learning and Teaching the Business Model: The Contribution of a Specific and Dedicated Web Application

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Résumé en anglais

Mots clés en anglais

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Unités de recherche