Learning and Teaching the Business Model: The Contribution of a Specific and Dedicated Web Application
Idioma
EN
Article de revue
Este ítem está publicado en
International Journal of Entrepreneurship Education. 2017-10-31, vol. 20, n° 2
Resumen en inglés
The success of the Business Model (BM) as a practical concept makes it a promising tool for entrepreneurs to shape a more challenging environment. As teaching BM design to students appears essential, we have developed a ...Leer más >
The success of the Business Model (BM) as a practical concept makes it a promising tool for entrepreneurs to shape a more challenging environment. As teaching BM design to students appears essential, we have developed a specific web learning application based on actionable theoretical developments. The web application is called GRP Storyteller, from the GRP BM it is based on (www.grp-lab.com). We assess the perceived quality of the web application through a survey among 281 non-business students enrolled in seminars introducing entrepreneurship. Students were asked whether the application facilitates the learning of the BM according to various pedagogical objectives. They also evaluated its design, organization and user-friendly qualities. The results show that the application improves the learning of the BM by helping students remember, understand and apply conceptual knowledge.< Leer menos
Palabras clave en inglés
Business Model
Web Application
Pedagogical Tool
Learning By Doing
Evaluation
Non-Business Students
Centros de investigación