BENRAISS NOAILLES, Laila; VIOT, Catherine

doi:10.1016/j.jbusres.2020.02.002

Métadonnées

Afficher la notice complète

Licence d’utilisation du document

BENRAISS NOAILLES, Laila

Institut de Recherche en Gestion des Organisations [IRGO]

VIOT, Catherine
Institut de Recherche en Gestion des Organisations [IRGO]

Langue

Article de revue

Ce document a été publié dans

Journal of Business Research. 2021-03, vol. 126, p. 605-613

Résumé en anglais

This study questions the relevance of Berthon, Ewing, and Hah (2005) employer brand equity (EmpAt) scale, which measures five dimensions of employer attractiveness: economic value, interest value, social value, development value, and application value. Therefore, replication is necessary, from a theoretical perspective, to corroborate the five-factor structure and the external validity of the EmpAt scale and, from a managerial perspective, to provide empirical evidence of the managerial usefulness of the scale. The purpose of this research is two-fold: first, to question the relevance of this measurement tool; and second, to examine its explanatory power. An online survey of 604 employees reveals that this scale needs some adjustment, although the structure of the scale seems to be reliable overall. The results also highlight the effects of employer brand equity on positive employee well-being, which in turn, influences loyalty.< Réduire

Mots clés en anglais

Employer brand

Loyalty

Scale replication

Well-being

Métadonnées

Partager cette publication !

Licence d’utilisation du document

Employer brand equity effects on employees well-being and loyalty

Langue

Ce document a été publié dans

Résumé en anglais

Mots clés en anglais

URI

DOI

Unités de recherche