LOUSTAUNAU, Lucie; DEGORRE, Aline; GALAN, Jean-Philippe

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Licencia de uso del documento

LOUSTAUNAU, Lucie

DEGORRE, Aline

GALAN, Jean-Philippe

Institut de Recherche en Gestion des Organisations [IRGO]

Idioma

Communication dans un congrès avec actes

Este ítem está publicado en

Annual Conference for the European Marketing Academy (EMAC), Annual Conference for the European Marketing Academy (EMAC), 2019-05-29, Hamburg. 2019-05-29, vol. 48

Resumen en inglés

Background music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and satisfaction, which are key elements of consumer experience, are relatively rare in marketing literature. These points are the reasons for a quasiexperience involving 146 customers in a bouldering center. Background music was manipulated according to tempo (fast tempo vs slow tempo vs no music) and its absence. Therefore, three experimental conditions have been set up. Results highlight significant direct and/or indirect effects of background music on social interactions, immersion and satisfaction.< Leer menos

Palabras clave en inglés

Background music

Consumer experience

Quasi-experimentation

Consumer behavior

URI

https://oskar-bordeaux.fr/handle/20.500.12278/78753

Centros de investigación

IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190