Effects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center
Langue
EN
Communication dans un congrès avec actes
Ce document a été publié dans
Annual Conference for the European Marketing Academy (EMAC), Annual Conference for the European Marketing Academy (EMAC), 2019-05-29, Hamburg. 2019-05-29, vol. 48
Résumé en anglais
Background music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and ...Lire la suite >
Mots clés en anglais
Background music
Consumer experience
Quasi-experimentation
Consumer behavior