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This is not marketing. This is HBO : branding HBO with Transmedia Storytelling
Language
en
Article de revue
This item was published in
Networking Knowledge : Journal of the MeCCSA-PGN. 2014, vol. 7, n° 1, p. 18--25
MeCCSA-PGN
English Keywords
Transmedia Storytelling
HBO
Marketing
Stratégie de marque
Origin
Hal imported