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Transmedia storytelling : quand l’histoire se conçoit et se construit comme une licence
Language
fr
Article de revue
This item was published in
Terminal. Technologie de l’information, culture & société. 2013 n° 112, p. 77--88
L'Harmattan / CREIS
Keywords
License
Logique marketing
Transmedia storytelling
Origin
Hal imported