This paper studies the business model (BM) relevance for business leaders in the construction industry. Specifically, we address the question of the comprehension and utility of the generation, remuneration, participation (GRP) model, a BM representation, for leaders within an established sector. Using an action research methodology, our findings empirically prove that the BM can be taken out of its original context of start-ups, and used within existing organisations. Our results also suggest that in traditional small-sized companies, where strategic tools are rarely mobilised, the BM might be appropriate for leaders to address the question of business growth. Interaction between leaders and researchers also contributed to the advancement of the GRP model and the homogenisation of its visual representation.< Leer menos

Metadatos

Compartir este ítem

Licencia de uso del documento

Assessing business model relevance for business leaders in the construction industry

Idioma

Este ítem está publicado en

Resumen en inglés

URI

DOI

Centros de investigación