Effects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center
| dc.rights.license | open | en_US |
| dc.contributor.author | LOUSTAUNAU, Lucie | |
| dc.contributor.author | DEGORRE, Aline | |
| hal.structure.identifier | Institut de Recherche en Gestion des Organisations [IRGO] | |
| dc.contributor.author | GALAN, Jean-Philippe
IDREF: 076643719 | |
| dc.contributor.editor | European Institute for Advanced Studies in Management (EIASM) and European Marketing Academy (EMAC) | |
| dc.date.accessioned | 2021-05-31T12:07:48Z | |
| dc.date.available | 2021-05-31T12:07:48Z | |
| dc.date.issued | 2019-05-29 | |
| dc.date.conference | 2019-05-29 | |
| dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/78753 | |
| dc.description.abstractEn | Background music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and satisfaction, which are key elements of consumer experience, are relatively rare in marketing literature. These points are the reasons for a quasiexperience involving 146 customers in a bouldering center. Background music was manipulated according to tempo (fast tempo vs slow tempo vs no music) and its absence. Therefore, three experimental conditions have been set up. Results highlight significant direct and/or indirect effects of background music on social interactions, immersion and satisfaction. | |
| dc.language.iso | EN | en_US |
| dc.subject.en | Background music | |
| dc.subject.en | Consumer experience | |
| dc.subject.en | Quasi-experimentation | |
| dc.subject.en | Consumer behavior | |
| dc.title.en | Effects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center | |
| dc.type | Communication dans un congrès avec actes | en_US |
| dc.subject.hal | Sciences de l'Homme et Société/Gestion et management | en_US |
| bordeaux.volume | 48 | en_US |
| bordeaux.hal.laboratories | IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190 | en_US |
| bordeaux.institution | Université de Bordeaux | en_US |
| bordeaux.conference.title | Annual Conference for the European Marketing Academy (EMAC) | en_US |
| bordeaux.country | de | en_US |
| bordeaux.title.proceeding | Annual Conference for the European Marketing Academy (EMAC) | en_US |
| bordeaux.team | Marketing | |
| bordeaux.conference.city | Hamburg | en_US |
| bordeaux.peerReviewed | oui | en_US |
| bordeaux.import.source | hal | |
| hal.identifier | hal-03235801 | |
| hal.version | 1 | |
| hal.export | false | |
| workflow.import.source | hal | |
| bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.date=2019-05-29&rft.volume=48&rft.au=LOUSTAUNAU,%20Lucie&DEGORRE,%20Aline&GALAN,%20Jean-Philippe&rft.genre=proceeding |
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