Quality differentiation in the Italian wine industry: terroir-based vs. brand-based strategies
Langue
EN
Article de revue
Ce document a été publié dans
International Journal of Globalisation and Small Business. 2017-01-01, vol. 9, n° 2/3, p. 86
Résumé en anglais
This study assesses the reasons that induce wine firms to choose their differentiation strategy, namely a terroir-based or a brand-based approach, considering both endogenous factors (e.g., firm size, nature of upstream-downstream ...Lire la suite >
Mots clés en anglais
quality
differentiation
Italian wine industry
terroir
industrial brand
strategies
consumer
designation of origin
IGT
Indicazione Geografica Tipica
DOC
Denominazione di Origine Controllata
DOCG
Denominazione di Origine Controllata e Garantita
CLA
cluster analysis
vertical integration
cooperatives
industrial organisation model