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Quality differentiation in the Italian wine industry: terroir-based vs. brand-based strategies

dc.rights.licenseopenen_US
dc.contributor.authorCAMANZI, Luca
dc.contributor.authorGRAZIA, Cristina
hal.structure.identifierGroupe de Recherche en Economie Théorique et Appliquée [GREThA]
dc.contributor.authorGIRAUD-HERAUD, Eric
dc.contributor.authorMALORGIO, Giulio
dc.date.accessioned2020-03-05T14:26:55Z
dc.date.available2020-03-05T14:26:55Z
dc.date.issued2017-01-01
dc.identifier.issn1479-3059en_US
dc.identifier.urioai:crossref.org:10.1504/ijgsb.2017.10009835
dc.identifier.urioai:crossref.org:10.1504/ijgsb.2017.088920
dc.identifier.urihttps://oskar-bordeaux.fr/handle/20.500.12278/3739
dc.description.abstractEnThis study assesses the reasons that induce wine firms to choose their differentiation strategy, namely a terroir-based or a brand-based approach, considering both endogenous factors (e.g., firm size, nature of upstream-downstream relations) and exogenous conditions (market size/opportunities, collective brand reputation). First, we provide an empirical characterisation of the Italian denomination of origin wine processing and bottling industry as well as of firms' quality differentiation strategies, by means of a cluster analysis (CLA). Based on these results, we developed an industrial organisation model explaining the incentives for firms to adopt each strategy in a competitive context, focusing on the trade-off between terroir-based strategies and brand-based strategies. We conclude that brand-based strategies are motivated mostly by scale economies, short-run market opportunities and synergies between brand and designations of origin, while the main reasons prompting firms to choose terroir-based strategies relate to supply chain control, low demand uncertainty and competition intensity.
dc.language.isoENen_US
dc.sourcecrossref
dc.subject.enquality
dc.subject.endifferentiation
dc.subject.enItalian wine industry
dc.subject.enterroir
dc.subject.enindustrial brand
dc.subject.enstrategies
dc.subject.enconsumer
dc.subject.endesignation of origin
dc.subject.enIGT
dc.subject.enIndicazione Geografica Tipica
dc.subject.enDOC
dc.subject.enDenominazione di Origine Controllata
dc.subject.enDOCG
dc.subject.enDenominazione di Origine Controllata e Garantita
dc.subject.enCLA
dc.subject.encluster analysis
dc.subject.envertical integration
dc.subject.encooperatives
dc.subject.enindustrial organisation model
dc.title.enQuality differentiation in the Italian wine industry: terroir-based vs. brand-based strategies
dc.typeArticle de revueen_US
dc.identifier.doi10.1504/IJGSB.2017.088920en_US
dc.subject.halÉconomie et finance quantitative [q-fin]
bordeaux.journalInternational Journal of Globalisation and Small Businessen_US
bordeaux.page86en_US
bordeaux.volume9en_US
bordeaux.hal.laboratoriesGroupe de Recherche en Economie Théorique et Appliquée (GREThA) - UMR 5113en_US
bordeaux.issue2/3en_US
bordeaux.institutionUniversité de Bordeauxen_US
bordeaux.peerReviewedouien_US
bordeaux.inpressnonen_US
bordeaux.import.sourcedissemin
hal.identifierhal-02620500
hal.exportfalse
workflow.import.sourcedissemin
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