BENRAISS NOAILLES, Laila; HERRBACH, Olivier; VIOT, Catherine

Institut de Recherche en Gestion des Organisations [IRGO]

HERRBACH, Olivier

Institut de Recherche en Gestion des Organisations [IRGO]

VIOT, Catherine

Institut de Recherche en Gestion des Organisations [IRGO]

Idioma

Communication dans un congrès

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International Marketing Trends Conference, Rome, 20-22 January 2022, 2022-01, Rome.

Resumen en inglés

It has always been more difficult for SMEs to attract candidates than larger organizations, whose arguments can be more convincing. This article compares the factors that influence the attractiveness of SMEs and large enterprises (LEs) in the digital sector, as perceived by members of Generation Z. To this end, a study was conducted with young people from Generation Z as future employees in the digital sector. The results show that attractiveness factors differ between LEs and SMEs. Digital-sector SMEs are seen as employers that pay lower wages than large companies but promote creativity and innovation. This study was conducted prior to the COVID crisis.< Leer menos

Palabras clave en inglés

Employer brand; Attractiveness; SMEs; Large companies; GenZ.

URI

https://oskar-bordeaux.fr/handle/20.500.12278/203966

Centros de investigación

IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190

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Digital-sector SMEs, the Eldorado of Generation Z?

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Resumen en inglés

Palabras clave en inglés

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Centros de investigación