Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India
Idioma
en
Article de revue
Este ítem está publicado en
Development. 2023-07-06, vol. 66, n° 1-2, p. 132-139
Palgrave Macmillan
Resumen en inglés
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent ...Leer más >
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent of earlier communication ‘empires’. Emphasizing also necessary alliances, collaboration and interdependencies with other local players, this case study aims to contribute to a more complex understanding of contemporary digital empires.< Leer menos
Palabras clave en inglés
Big Tech
India
Power relations
Global South
Interdependencies
Orígen
Importado de HalCentros de investigación