Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India
Language
en
Article de revue
This item was published in
Development. 2023-07-06, vol. 66, n° 1-2, p. 132-139
Palgrave Macmillan
English Abstract
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent ...Read more >
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent of earlier communication ‘empires’. Emphasizing also necessary alliances, collaboration and interdependencies with other local players, this case study aims to contribute to a more complex understanding of contemporary digital empires.Read less <
English Keywords
Big Tech
India
Power relations
Global South
Interdependencies
Origin
Hal importedCollections