Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India
Langue
en
Article de revue
Ce document a été publié dans
Development. 2023-07-06, vol. 66, n° 1-2, p. 132-139
Palgrave Macmillan
Résumé en anglais
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent ...Lire la suite >
This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent of earlier communication ‘empires’. Emphasizing also necessary alliances, collaboration and interdependencies with other local players, this case study aims to contribute to a more complex understanding of contemporary digital empires.< Réduire
Mots clés en anglais
Big Tech
India
Power relations
Global South
Interdependencies
Origine
Importé de halUnités de recherche