This article examines the evolution of public policy for cultural and creative industries in the context of building India as a digital nation. How has the rise of digital industries in the building of the country permeated policies related to cultural industries, and what have been the consequences of this trend? It will also explore the tensions regarding the evolution of the role of the State in shaping and regulating such industries in the broader context of culture being increasingly associated with national identity. This article starts by showing that in a context where cultural policies remain centered on heritage, the support to culture by the state has remained limited, both in financial terms as well as regarding the implementation of specific regulations which would require protection from traditional market forces. Then, it analyzes several action plans that have been developed as part of the Digital India government initiative and assesses emerging issues for the cultural and creative industries, which are increasingly associated with the functioning of digital devices and operators. Finally, it discussed recent modalities of state intervention through the transfer of the role of cultural operator to digital platforms and the attempts to control expressions.Read less <