JIAO, Linda; SHAN, Ouyang

doi:10.1007/978-3-319-98633-3_10

Laboratoire d'analyse et de recherche en économie et finance internationales [Larefi]

SHAN, Ouyang

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Chapitre d'ouvrage

Ce document a été publié dans

The Palgrave Handbook of Wine Industry Economics. 2019p. 225-247

Palgrave Macmillan

Résumé en anglais

China is an emerging wine market experiencing rapid growth since the beginning of the 2000s. This market is also a market in evolution, in every aspect, from wine production to wine consumption. The cultivation of the vine in China can be traced back to ancient times, when people described their enjoyment of grape wine in poetry. Nowadays, China has come to be the world’s second largest winegrower (by vineyard surface area), the sixth biggest wine producer, and the fifth most important wine consumer in terms of volume (OIV 2017). In addition, as we can observe from Fig. 10.1, the gap between wine consumption and production, which is filled by imports, has been expanding since the second half of the 2000s. Imported wine is a growing and developing part of the Chinese wine market, due to the evolving consumption behavior of Chinese wine drinkers. Regarding market size, according to International Wine & Spirits Research (IWSR), China is predicted to become the second largest wine market and the largest non-sparkling wine consumer by 2020. (...)< Réduire

Mots clés en anglais

Economics of the Chinese Wine

Industry Economics of New World wines

Regulations in the wine sector

Globalisation and the wine industry

Vertigal integration

URI

https://oskar-bordeaux.fr/handle/20.500.12278/140136

DOI

http://dx.doi.org/10.1007/978-3-319-98633-3_10

Unités de recherche

Laboratoire d'analyse et de recherche en économie et finance internationales (LAREFI) - EA2954

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The Chinese Wine Industry

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Résumé en anglais

Mots clés en anglais

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DOI

Unités de recherche