MARTINEZ GARCIA, Gines; BARREAU, G.; SICRE, A.; DOAN, T.P.; AUDOUARD, P.; LEROUX, B.; ARAFA, W.; BRISSOT, R.; BOCQUET, J.P.; FAUST, H.; KOCZON, P.; MUTTERER, M.; GOENNENWEIN, F.; ASGHAR, M.; QUADE, U.; RUDOLPH, K.; ENGELHARDT, D.; PIASECKI, E.

doi:10.1016/0375-9474(90)90593-B

Metadatos

Mostrar el registro completo del ítem

Licencia de uso del documento

MARTINEZ GARCIA, Gines

BARREAU, G.
Centre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]

SICRE, A.
Centre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]

Idioma

Article de revue

Este ítem está publicado en

Nuclear Physics A. 1990, vol. 515, p. 433-465

Elsevier

Resumen en inglés

title: The influence of advertising without message recall: the implicit effects of brand mere exposure ; Abstract: The experiment reproduces the advertising influence conditions when the consumers, at the time to buy, do not remember the messages seen very quickly, several days before. By mobilizing the concepts of implicit attitude and implicit memory, this research studies the implicit effects of mere exposure of new brand, seven days later, when the subjects forgot to have been beforehand exposed. When the subjects think that they see the brand for the first time, the mere exposure makes positive the initially moderate evaluations. The positive and negative initially attitudes become more accessible. If one says to the subjects that they already saw the brand during advertising messages, these effects disappear. The discussion explain that the model of the misattribution of the perceptive fluidity cannot explain to him only the results. Those underline that the brand negative evaluations would be implicitly memorized.< Leer menos

Palabras clave en inglés

advertising

persuasion

influence

mere exposure

implicit attitude

subliminal

Metadatos

Licencia de uso del documento

Mass and nuclear charge yields for $^{237}$Np(2n$_{th}$,f) at different fission fragment kinetic energies

Idioma

Este ítem está publicado en

Resumen en inglés

Palabras clave en inglés

DOI

Orígen

Centros de investigación