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dc.contributor.authorMARTINEZ GARCIA, Gines
hal.structure.identifierCentre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]
dc.contributor.authorBARREAU, G.
hal.structure.identifierCentre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]
dc.contributor.authorSICRE, A.
hal.structure.identifierCentre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]
dc.contributor.authorDOAN, T.P.
hal.structure.identifierCentre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]
dc.contributor.authorAUDOUARD, P.
hal.structure.identifierCentre d'Etudes Nucléaires de Bordeaux Gradignan [CENBG]
dc.contributor.authorLEROUX, B.
dc.contributor.authorARAFA, W.
hal.structure.identifierLaboratoire de Physique Subatomique et de Cosmologie [LPSC]
dc.contributor.authorBRISSOT, R.
hal.structure.identifierLaboratoire de Physique Subatomique et de Cosmologie [LPSC]
dc.contributor.authorBOCQUET, J.P.
dc.contributor.authorFAUST, H.
dc.contributor.authorKOCZON, P.
dc.contributor.authorMUTTERER, M.
dc.contributor.authorGOENNENWEIN, F.
dc.contributor.authorASGHAR, M.
dc.contributor.authorQUADE, U.
dc.contributor.authorRUDOLPH, K.
dc.contributor.authorENGELHARDT, D.
dc.contributor.authorPIASECKI, E.
dc.date.issued1990
dc.identifier.issn0375-9474
dc.description.abstractEntitle: The influence of advertising without message recall: the implicit effects of brand mere exposure ; Abstract: The experiment reproduces the advertising influence conditions when the consumers, at the time to buy, do not remember the messages seen very quickly, several days before. By mobilizing the concepts of implicit attitude and implicit memory, this research studies the implicit effects of mere exposure of new brand, seven days later, when the subjects forgot to have been beforehand exposed. When the subjects think that they see the brand for the first time, the mere exposure makes positive the initially moderate evaluations. The positive and negative initially attitudes become more accessible. If one says to the subjects that they already saw the brand during advertising messages, these effects disappear. The discussion explain that the model of the misattribution of the perceptive fluidity cannot explain to him only the results. Those underline that the brand negative evaluations would be implicitly memorized.
dc.language.isoen
dc.publisherElsevier
dc.subject.enadvertising
dc.subject.enpersuasion
dc.subject.eninfluence
dc.subject.enmere exposure
dc.subject.enimplicit attitude
dc.subject.ensubliminal
dc.title.enMass and nuclear charge yields for $^{237}$Np(2n$_{th}$,f) at different fission fragment kinetic energies
dc.typeArticle de revue
dc.identifier.doi10.1016/0375-9474(90)90593-B
dc.subject.halPhysique [physics]/Physique Nucléaire Expérimentale [nucl-ex]
bordeaux.journalNuclear Physics A
bordeaux.page433-465
bordeaux.volume515
bordeaux.peerReviewedoui
hal.identifierin2p3-00004543
hal.version1
hal.popularnon
hal.audienceNon spécifiée
hal.origin.linkhttps://hal.archives-ouvertes.fr//in2p3-00004543v1
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