Anthropological interpretation of the Business Model: myth, institutionalization and sharing
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Article de revue
Este ítem está publicado en
Journal of Business Models. 2019-11-19, vol. 7, n° 4, p. 59-65
Resumen
Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when ...Leer más >
Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.< Leer menos
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