How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging cultural issues for communication and PR professionals. Yet the complex nature of the communication processes involved means that existing models of cross-cultural or intercultural communication often seem inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communi-cation research methods, when they are applied to real situations in the hybrid and cosmopolitan world of today's global organizations. The different chapters, contributed by recognised academics from around the world, are structured around three main lines of questioning, and challenge traditional ways of thinking and established scientific categories: How can we approach multicultural team-building situations, where culture is a multi-faceted and multi-level dynamic construct, linked to identity and experience, rather than 'simply' a question of national habitus? How can we study emerging concepts, categories and practices in such situations, through culturally-sensitive qualitative research methods? And how can we approach the field of PR from different cultural standpoints?< Leer menos