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dc.rights.licenseopenen_US
dc.contributor.authorLOUSTAUNAU, Lucie
dc.contributor.authorDEGORRE, Aline
hal.structure.identifierInstitut de Recherche en Gestion des Organisations [IRGO]
dc.contributor.authorGALAN, Jean-Philippe
IDREF: 076643719
dc.contributor.editorEuropean Institute for Advanced Studies in Management (EIASM) and European Marketing Academy (EMAC)
dc.date.accessioned2021-05-31T12:07:48Z
dc.date.available2021-05-31T12:07:48Z
dc.date.issued2019-05-29
dc.date.conference2019-05-29
dc.identifier.urihttps://oskar-bordeaux.fr/handle/20.500.12278/78753
dc.description.abstractEnBackground music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and satisfaction, which are key elements of consumer experience, are relatively rare in marketing literature. These points are the reasons for a quasiexperience involving 146 customers in a bouldering center. Background music was manipulated according to tempo (fast tempo vs slow tempo vs no music) and its absence. Therefore, three experimental conditions have been set up. Results highlight significant direct and/or indirect effects of background music on social interactions, immersion and satisfaction.
dc.language.isoENen_US
dc.subject.enBackground music
dc.subject.enConsumer experience
dc.subject.enQuasi-experimentation
dc.subject.enConsumer behavior
dc.title.enEffects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center
dc.typeCommunication dans un congrès avec actesen_US
dc.subject.halSciences de l'Homme et Société/Gestion et managementen_US
bordeaux.volume48en_US
bordeaux.hal.laboratoriesIRGO (Institut de Recherche en Gestion des Organisations) - EA 4190en_US
bordeaux.institutionUniversité de Bordeauxen_US
bordeaux.conference.titleAnnual Conference for the European Marketing Academy (EMAC)en_US
bordeaux.countrydeen_US
bordeaux.title.proceedingAnnual Conference for the European Marketing Academy (EMAC)en_US
bordeaux.teamMarketing
bordeaux.conference.cityHamburgen_US
bordeaux.peerReviewedouien_US
bordeaux.import.sourcehal
hal.identifierhal-03235801
hal.version1
hal.exportfalse
workflow.import.sourcehal
bordeaux.COinSctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.date=2019-05-29&rft.volume=48&rft.au=LOUSTAUNAU,%20Lucie&DEGORRE,%20Aline&GALAN,%20Jean-Philippe&rft.genre=proceeding


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