This thesis will focus on the analysis and systematization of the use of social networks in the presidential campaigns, both in France and in Russia in 2012, as well as in the municipal campaigns in Bordeaux and Moscow, ...
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This thesis will focus on the analysis and systematization of the use of social networks in the presidential campaigns, both in France and in Russia in 2012, as well as in the municipal campaigns in Bordeaux and Moscow, in 2014 and 2013 respectively. The development of this thesis will also include the basic use of technologies, as well as the forms and methods of political online communication at the actual stage of their development.In this thesis, the examination of the political mechanisms used in France and Russia will be carried out in order to assess how social networks such as Facebook, Twitter, Instagram and VKontakte have developed into a powerful tool, with their main aim being to attract more and more young people to actively participate in the election campaigns as well as the voting process in general.Through the conduction of interviews with the chiefs of French Youth Movements, such as the Young Socialists (Gironde), the People’s Young (Gironde), and the Young of National Front (Gironde), we have found that these movements tend to have an overall peaceful nature in France. They aim to attract and mobilize young people (of up to 30 years old) to provide support both online and in the real world, for candidates of the major French political parties, namely the UMP, the Socialist Party and the National Front.In comparison, in Russia, the high level presence and influence of Youth Movements on the Internet provides support for new institutions forming in civil society. The success of the youth mobilization from the urban middle class can be explained by the combination of “civic consciousness” and “massive involvement”.In 2013, young Russians mobilized for active participation in the political life of Alexei Navalny, one of the leaders of the Russian opposition, who managed to obtain 27% of the votes in the municipal elections of Moscow, the equivalent to second place. His «revolutionary” electoral campaign was predominantly transmitted through social networks, notably through the use of VKontakte (the largest social network in Russia), in order to gain a large amount of support from young Moscovites. This action is deemed to be very uncommon among Russian politicians, and is more likely to be seen among Western homologues. Consequently, this led to the distribution of leaflets in the streets, in the subway, going door-to-door, as well as organizing the collection of donations for the campaign across networks.
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