Rethinking innovation and design for emerging markets: Inside the renault KWID project
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EN
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Ce document a été publié dans
2017p. 178 p.
CRC Press
Résumé en anglais
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational ...Lire la suite >
Mots clés en anglais
Economics
Finance
Business & Industry
Engineering & Technology