Listar IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190 por autor "BASSET, Guy"
Mostrando ítems 1-2 de 2
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Resale pricing as part of franchisor know-how
PERRIGOT, Rozenn; LOPEZ-FERNANDEZ, Begona; BASSET, Guy ...(Journal of Business and Industrial Marketing. vol. 35, n° 4, pp. 685-698, 2020-03-30)Article de revue -
Know-how transfer mechanisms in franchise networks: a study of franchisee perceptions
PERRIGOT, Rozenn; HERRBACH, Olivier; CLIQUET, Gerard ...
(Knowledge Management Research and Practice. vol. 15, n° 2, pp. 272-281, 2017-12-19)Article de revue