Audio-visual industry and digital platforms in India: A contribution from political economy of communication
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en
Article de revue
Ce document a été publié dans
Global Media and Communication. 2022-09-21, vol. 18, n° 3, p. 345-364
SAGE Publications
Résumé en anglais
This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India’s growing dependence on global players or are they ...Lire la suite >
This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India’s growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.< Réduire
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