Do Top 100 wine lists provide consumers with better information?
CARDEBAT, Jean Marie
Laboratoire d'analyse et de recherche en économie et finance internationales [Larefi]
Laboratoire d'analyse et de recherche en économie et finance internationales [Larefi]
CARDEBAT, Jean Marie
Laboratoire d'analyse et de recherche en économie et finance internationales [Larefi]
< Réduire
Laboratoire d'analyse et de recherche en économie et finance internationales [Larefi]
Langue
EN
Article de revue
Ce document a été publié dans
Economics Bulletin. 2018-05, vol. 38, n° 2, p. 983-994
Résumé en anglais
This paper shows that the Wine Spectator Top 100 list mixes objective and subjective information while resembling a
bargain wines list, in which the ranking is better when the price (score) is lower (higher). Indeed, there ...Lire la suite >
This paper shows that the Wine Spectator Top 100 list mixes objective and subjective information while resembling a
bargain wines list, in which the ranking is better when the price (score) is lower (higher). Indeed, there is a weak but
positive and significant correlation between the WS ranking and the hedonic bargain wines rank calculated in this
analysis. However, significant geographic bias, wineries bias, and the large part of unexplained variance of the WS
ranking reveal that some subjective information also determines the WS Top 100 ranking. This blend of objective and
subjective determinants, added to the formal aspect of the list, hierarchized from 1 to 100, might mislead the
consumer into considering this ranking as a “best (top 100) bargain wine list”. Therefore, this impossibility to
disentangle objective from subjective information could be seen as a source of inefficiency on the wine market.
Splitting the WS Top 100 list into a hedonic bargain wine list (based on objective components) and a non-hierarchized
“crush” wine list could be a solution for reinforcing the quality of the information on the wine market< Réduire
Mots clés en anglais
Countries of Origin
Hedonic Bargain
Consumers
Information
Prices
Quality
Journalists
Top 100 list
Wine
Wine Appellations
Wine Critics
Wine Market