France

CHAUDET, Bruno; CARAYOL, Valérie; FRAME, Alexander

Métadonnées

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Licence d’utilisation du document

CHAUDET, Bruno
Cités, Territoires, Environnement et Sociétés [CITERES]

CARAYOL, Valérie
Médiation, Information, Communication, Art [MICA]

FRAME, Alexander
Centre Interlangues - Texte, Image, Langage [TIL]

Langue

Chapitre d'ouvrage

Ce document a été publié dans

Western European Perspectives on the Development of Public Relations: Other Voices, Western European Perspectives on the Development of Public Relations: Other Voices. 2015p. 32-43

Palgrave

Résumé en anglais

This chapter deals with the development of public relations (PR) as a professional field in France, from 1945 to the late 1980s. Not initially considered as a strategic management function, French PR sought to gain legitimacy in its early years, implicitly differentiating itself from the model of North-American PR by which it was inspired, through a focus on the ethical dimension of the profession and its distinction from the related professions of journalism and advertising. Professional associations reflected these concerns and played a key role in helping the profession construct its identity. Social evolutions, especially the civil unrest associated with May 1968, can also be seen to have influenced the development of PR, underlining deeper social trends and the growing need for social dialogue both within organisations and externally. Successive governments and the public sector in general also played an important role in legislating and then legitimising the profession on several occasions. By the late 1980s, the strategic dimension of the PR / communications function had become accepted in many major organisations.< Réduire

Mots clés en anglais

AFREP

France

relations publiques

Origine

Importé de hal

Unités de recherche

MICA : Médiation, Information, Communication, Art - UR 4426