De la segmentation à la confusion des âges : stratégies marketing et approches générationnelles des publics
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | BAHUAUD, Myriam | |
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | PECOLO, Agnès | |
dc.date.issued | 2010 | |
dc.date.conference | 2010-05-11 | |
dc.language.iso | fr | |
dc.publisher | UQAM | |
dc.subject | marketing | |
dc.title | De la segmentation à la confusion des âges : stratégies marketing et approches générationnelles des publics | |
dc.type | Communication dans un congrès | |
dc.subject.hal | Sciences de l'Homme et Société/Sciences de l'information et de la communication | |
bordeaux.page | 74–82 | |
bordeaux.country | CA | |
bordeaux.conference.city | Université de Montréal | |
bordeaux.peerReviewed | oui | |
hal.identifier | hal-01805693 | |
hal.version | 1 | |
hal.invited | non | |
hal.proceedings | oui | |
hal.popular | non | |
hal.audience | Internationale | |
hal.origin.link | https://hal.archives-ouvertes.fr//hal-01805693v1 | |
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