Domain name valuation: Typology and verification of research hypotheses

Abstract

Domain names are digital tools that make it easy to locate on the Internet. Only, speculation and gain applause have prompted the registries managing the first-level extensions to liberalize hierarchical levels. So, while yesterday the .FR zone was working with .AEROPORT.FR, .ASSO.FR or TM.FR, today, anyone can record anything. The identification-trust link is thus lost [Genty et al., 2016]. To enhance the value of domain names as intangible assets, and in order to give them a status similar to that of trademarks or patents, the sales made on the second market should be carried out by reverse engineering. In this study, we will carry out different Principal Component Analysis on dnpric.es database in order to determine what parameters are influencing the value of a domain name, and what their weight is.