Exploitation of mortality salience in communication on climate change
| dc.rights.license | open | en_US |
| hal.structure.identifier | Institut de Recherche en Gestion des Organisations [IRGO] | |
| dc.contributor.author | AKIL, Theo | |
| hal.structure.identifier | Centre de recherche en économie et management [CREM] | |
| hal.structure.identifier | Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes [IGR-IAE Rennes] | |
| dc.contributor.author | ROBERT-DEMONTROND, Philippe | |
| hal.structure.identifier | Centre de recherche en économie et management [CREM] | |
| hal.structure.identifier | Université de Rennes 2 - UFR Sciences sociales [UR2 UFRSS] | |
| hal.structure.identifier | Laboratoire interdisciplinaire de recherche en innovations sociétales [LIRIS] | |
| dc.contributor.author | BOUILLE, Julien | |
| dc.date.accessioned | 2023-06-28T14:20:45Z | |
| dc.date.available | 2023-06-28T14:20:45Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/183234 | |
| dc.description.abstractEn | This research focuses on the effectiveness of anxiety-inducing communication for mobilizing consumers against climate change. Based on terror management theory (TMT), we show that this register can be counterproductive in generating consumer choices that run counter to pro-environmental logics. In particular, we report the results of an experiment (N = 132) testing the influence of the type of communication (anxiogenic vs informative) on consumer choices (pro-materialistic vs pro-environmental). The results reveal that people’s consumption choices depend on their cultural worldviews (i.e. materialistic vs environmentalist) and the type of communication used. The effectiveness of communication strategies on climate change is then discussed in terms of people’s cultural worldview. | |
| dc.language.iso | EN | en_US |
| dc.subject.en | Climate change | |
| dc.subject.en | Materialism | |
| dc.subject.en | Mortality salience | |
| dc.subject.en | Terror management theory | |
| dc.title.en | Exploitation of mortality salience in communication on climate change | |
| dc.type | Article de revue | en_US |
| bordeaux.journal | Le Français dans le monde. Recherches et applications | en_US |
| bordeaux.institution | Université de Bordeaux | en_US |
| bordeaux.peerReviewed | oui | en_US |
| bordeaux.inpress | non | en_US |
| hal.export | false | |
| dc.rights.cc | Pas de Licence CC | en_US |
| bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.jtitle=Le%20Fran%C3%A7ais%20dans%20le%20monde.%20Recherches%20et%20applications&rft.date=2018&rft.au=AKIL,%20Theo&ROBERT-DEMONTROND,%20Philippe&BOUILLE,%20Julien&rft.genre=article |
