ITHURBIDE, Christine; KHETRIMAYUM, Monish

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ITHURBIDE, Christine
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Centre National de la Recherche Scientifique [CNRS]

KHETRIMAYUM, Monish
Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés [LISIS]

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Article de revue

Ce document a été publié dans

South Asia Multidisciplinary Academic Journal. 2023

Association pour la recherche sur l'Asie du Sud

Date de soutenance

2023

Résumé en anglais

The COVID 19 lockdown situation has raised important socioeconomic difficulties within the craft industry in India. This paper specifically proposes to discuss as to what extent the pandemic has strengthened the use of digital platforms and accelerated certain processes of reconfigurations within the craft industry. E-commerce platforms have been recently investing in this sector, from local entrepreneurs initiatives, governmental interventions to large e-commerce platforms (Amazon, Flipkart etc.). The attempt would be to examine the adaptation of work dynamics in a largely informal and precarious sector, the changes in terms of platform strategies, and the way in which the pandemic may have reinforced processes of dependency toward certain digital players. Based on the case of the craft industry in India's NorthEast region, this paper will rely on qualitative methodology associating document analysis and fieldwork conducted before the lockdown in February 2020 in Assam, and followed by online interviews conducted after several months of lockdown.< Réduire

Mots clés en anglais

Digital platforms

Craft industry

Artisans

Local entrepreneurs

Assam

COVID

Origine

Importé de hal

Unités de recherche

Passages - UMR 5319