BOUQUILLION, Philippe; ITHURBIDE, Christine

doi:10.1177/17427665221125548

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http://creativecommons.org/licenses/by-nc/

BOUQUILLION, Philippe
Laboratoire des Sciences de l'Information et de la Communication [LabSIC]

ITHURBIDE, Christine
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Article de revue

Ce document a été publié dans

Global Media and Communication. 2022, vol. 18, n° 3, p. 345-364

SAGE Publications

Résumé en anglais

This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India’s growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.< Réduire

Mots clés en anglais

India

Audiovisual Industry

Digital Platform

Coopetition

Transnational Players

Political Economy of Communication

DOI

http://dx.doi.org/10.1177/17427665221125548

Project ANR

Cultural industries and artistic creation. Digital and Internet - ANR-10-LABX-0086

Origine

Importé de hal

Unités de recherche

Passages - UMR 5319