Pratique(s) du marketing
hal.structure.identifier | Dauphine Recherches en Management [DRM] | |
dc.contributor.author | VOLLE, Pierre | |
hal.structure.identifier | Institut de Recherche en Gestion des Organisations [IRGO] | |
dc.contributor.author | TRINQUECOSTE, Jean-François | |
dc.date.accessioned | 2023-04-05T13:23:04Z | |
dc.date.available | 2023-04-05T13:23:04Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/172801 | |
dc.language.iso | fr | |
dc.title | Pratique(s) du marketing | |
dc.type | Article de revue | en_US |
dc.subject.hal | Sciences de l'Homme et Société/Gestion et management | |
dc.subject.jel | M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing | |
bordeaux.journal | Décisions Marketing | en_US |
bordeaux.hal.laboratories | IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190 | en_US |
bordeaux.issue | 104 | |
bordeaux.institution | Université de Bordeaux | |
bordeaux.peerReviewed | oui | |
bordeaux.import.source | hal | |
hal.identifier | hal-03591169 | |
hal.version | 1 | |
hal.export | false | |
workflow.import.source | hal | |
dc.rights.cc | Pas de Licence CC | en_US |
bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.title=Pratique(s)%20du%20marketing&rft.atitle=Pratique(s)%20du%20marketing&rft.jtitle=D%C3%A9cisions%20Marketing&rft.date=2021&rft.issue=104&rft.au=VOLLE,%20Pierre&TRINQUECOSTE,%20Jean-Fran%C3%A7ois&rft.genre=article |
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