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This is not marketing. This is HBO : branding HBO with Transmedia Storytelling
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | BOURDAA, Mélanie | |
dc.date.issued | 2014 | |
dc.language.iso | en | |
dc.publisher | MeCCSA-PGN | |
dc.subject.en | Transmedia Storytelling | |
dc.subject.en | HBO | |
dc.subject.en | Marketing | |
dc.subject.en | Stratégie de marque | |
dc.title.en | This is not marketing. This is HBO : branding HBO with Transmedia Storytelling | |
dc.type | Article de revue | |
dc.identifier.doi | 10.31165/nk.2014.71.328 | |
dc.subject.hal | Sciences de l'Homme et Société/Sciences de l'information et de la communication | |
bordeaux.journal | Networking Knowledge : Journal of the MeCCSA-PGN | |
bordeaux.page | 18--25 | |
bordeaux.volume | 7 | |
bordeaux.issue | 1 | |
bordeaux.peerReviewed | oui | |
hal.identifier | hal-01805780 | |
hal.version | 1 | |
hal.origin.link | https://hal.archives-ouvertes.fr//hal-01805780v1 | |
bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.jtitle=Networking%20Knowledge%20:%20Journal%20of%20the%20MeCCSA-PGN&rft.date=2014&rft.volume=7&rft.issue=1&rft.spage=18--25&rft.epage=18--25&rft.au=BOURDAA,%20M%C3%A9lanie&rft.genre=article |
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