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hal.structure.identifierGroupe de Recherche en Agroalimentaire sur les Produits et les Procédés [GRAPPE]
dc.contributor.authorUGALDE, Diana
hal.structure.identifierPassages
hal.structure.identifierUniversité de Bordeaux [UB]
dc.contributor.authorROUIAÏ, Nashidil
hal.structure.identifierGroupe de Recherche en Agroalimentaire sur les Produits et les Procédés [GRAPPE]
dc.contributor.authorSYMONEAUX, Ronan
dc.date.issued2022-11-19
dc.identifier.issn0957-1264
dc.description.abstractEnPrevious research on wine consumers’ attitudes, perceptions, and purchasing behavior regarding environmentally friendly wines has confirmed that consumers are interested in this type of wine but, have little awareness of environmental wine practices and certifications. To address this, the most common solution proposed has been to improve communication with consumers on this topic. However, few studies have questioned consumers about their expectations of environmentally friendly wines. Therefore, the objective of this study was to explore wine buyers’ expectations of a wine that would be respectful of the environment. A second objective was to identify the respondent’s characteristics influencing their expectations. A textual analysis was conducted with respondents’ answers. A Reinert descendent classification, using Iramuteq software, distributed these responses into ten clusters. The term ‘respectful of the environment proved to be polysemic. Wine buyers imagined that an environmentally friendly wine would respect the health of both people and the environment, be ethically produced, and be accessible from a price point of view. Some respondents also mentioned hedonic characteristics.
dc.language.isoen
dc.publisherTaylor & Francis (Routledge)
dc.subject.enwine buyers expectations
dc.subject.ensustainable
dc.subject.enwine lexical analysis
dc.title.enFrench wine buyers’ expectations of an environmentally friendly wine
dc.typeArticle de revue
dc.identifier.doi10.1080/09571264.2022.2143335
dc.subject.halSciences du Vivant [q-bio]/Sciences agricoles/Agriculture, économie et politique
dc.subject.halSciences de l'environnement
dc.subject.halSciences de l'Homme et Société
bordeaux.journalJournal of Wine Research
bordeaux.page190-213
bordeaux.volume33
bordeaux.issue4
bordeaux.peerReviewedoui
hal.identifierhal-04635158
hal.version1
hal.popularnon
hal.audienceInternationale
hal.origin.linkhttps://hal.archives-ouvertes.fr//hal-04635158v1
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