Les enjeux de la valorisation des marques
dc.rights.license | open | en_US |
hal.structure.identifier | Dauphine Recherches en Management [DRM] | |
dc.contributor.author | FARJAUDON, Anne Laure
IDREF: 122139909 | |
dc.date.accessioned | 2021-07-09T14:29:02Z | |
dc.date.available | 2021-07-09T14:29:02Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/106499 | |
dc.language.iso | FR | en_US |
dc.publisher | La Découverte | en_US |
dc.source.title | L’état des entreprises 2013 | en_US |
dc.title | Les enjeux de la valorisation des marques | |
dc.type | Chapitre d'ouvrage | en_US |
dc.subject.hal | Sciences de l'Homme et Société/Gestion et management | en_US |
dc.subject.jel | M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M4 - Accounting and Auditing::M41 - Accounting | en_US |
dc.subject.jel | M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M4 - Accounting and Auditing::M40 - General | en_US |
bordeaux.page | 77-88 | en_US |
bordeaux.hal.laboratories | IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190 | en_US |
bordeaux.institution | Université de Bordeaux | en_US |
bordeaux.inpress | non | en_US |
hal.export | false | |
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