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dc.rights.licenseopenen_US
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorFARJAUDON, Anne Laure
IDREF: 122139909
dc.date.accessioned2021-07-09T14:29:02Z
dc.date.available2021-07-09T14:29:02Z
dc.date.issued2012
dc.identifier.urihttps://oskar-bordeaux.fr/handle/20.500.12278/106499
dc.language.isoFRen_US
dc.publisherLa Découverteen_US
dc.source.titleL’état des entreprises 2013en_US
dc.titleLes enjeux de la valorisation des marques
dc.typeChapitre d'ouvrageen_US
dc.subject.halSciences de l'Homme et Société/Gestion et managementen_US
dc.subject.jelM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M4 - Accounting and Auditing::M41 - Accountingen_US
dc.subject.jelM - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics::M4 - Accounting and Auditing::M40 - Generalen_US
bordeaux.page77-88en_US
bordeaux.hal.laboratoriesIRGO (Institut de Recherche en Gestion des Organisations) - EA 4190en_US
bordeaux.institutionUniversité de Bordeauxen_US
bordeaux.inpressnonen_US
hal.exportfalse
bordeaux.COinSctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.title=Les%20enjeux%20de%20la%20valorisation%20des%20marques&rft.btitle=L%E2%80%99%C3%A9tat%20des%20entreprises%202013&rft.atitle=Les%20enjeux%20de%20la%20valorisation%20des%20marques&rft.date=2012&rft.spage=77-88&rft.epage=77-88&rft.au=FARJAUDON,%20Anne%20Laure&rft.genre=unknown


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