L’influence de l’évaluation sur le pilotage des marques
| dc.rights.license | open | en_US |
| hal.structure.identifier | Dauphine Recherches en Management [DRM] | |
| dc.contributor.author | FARJAUDON, Anne Laure
IDREF: 122139909 | |
| dc.date.accessioned | 2021-07-13T13:37:11Z | |
| dc.date.available | 2021-07-13T13:37:11Z | |
| dc.date.issued | 2013 | |
| dc.identifier.isbn | 9782100599677 | en_US |
| dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/106535 | |
| dc.language.iso | FR | en_US |
| dc.publisher | Dunod | en_US |
| dc.source.title | Management transversal de la marque | en_US |
| dc.title | L’influence de l’évaluation sur le pilotage des marques | |
| dc.type | Chapitre d'ouvrage | en_US |
| dc.identifier.doi | 10.3917/dunod.miche.2013.01.0235 | en_US |
| dc.subject.hal | Sciences de l'Homme et Société/Gestion et management | en_US |
| bordeaux.page | 235-250 | en_US |
| bordeaux.institution | Université de Bordeaux | en_US |
| bordeaux.inpress | non | en_US |
| hal.identifier | hal-03285728 | |
| hal.version | 1 | |
| hal.date.transferred | 2021-07-13T13:37:14Z | |
| hal.export | true | |
| workflow.import.source | dissemin | |
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