L’influence de l’évaluation sur le pilotage des marques

dc.rights.license	open	en_US
hal.structure.identifier	Dauphine Recherches en Management [DRM]
dc.contributor.author	FARJAUDON, Anne-Laure IDREF: 122139909
dc.date.accessioned	2021-07-13T13:37:11Z
dc.date.available	2021-07-13T13:37:11Z
dc.date.issued	2013
dc.identifier.isbn	9782100599677	en_US
dc.identifier.uri	https://oskar-bordeaux.fr/handle/20.500.12278/106535
dc.language.iso	FR	en_US
dc.publisher	Dunod	en_US
dc.source.title	Management transversal de la marque	en_US
dc.title	L’influence de l’évaluation sur le pilotage des marques
dc.type	Chapitre d'ouvrage	en_US
dc.identifier.doi	10.3917/dunod.miche.2013.01.0235	en_US
dc.subject.hal	Sciences de l'Homme et Société/Gestion et management	en_US
bordeaux.page	235-250	en_US
bordeaux.institution	Université de Bordeaux	en_US
bordeaux.inpress	non	en_US
hal.identifier	hal-03285728
hal.version	1
hal.date.transferred	2021-07-13T13:37:14Z
hal.export	true
workflow.import.source	dissemin
bordeaux.COinS	ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.title=L%E2%80%99influence%20de%20l%E2%80%99%C3%A9valuation%20sur%20le%20pilotage%20des%20marques&rft.btitle=Management%20transversal%20de%20la%20marque&rft.atitle=L%E2%80%99influence%20de%20l%E2%80%99%C3%A9valuation%20sur%20le%20pilotage%20des%20marques&rft.date=2013&rft.spage=235-250&rft.epage=235-250&rft.au=FARJAUDON,%20Anne-Laure&rft.isbn=9782100599677&rft.genre=unknown

Archivos en el ítem

Archivos	Tamaño	Formato	Ver
No hay archivos asociados a este ítem.