Abridged -- We present an analysis of the Aquila Rift complex which addresses the questions of the star formation rate (SFR), star formation efficiency (SFE) and typical lifetime of the Class 0 protostellar phase in two nearby cluster-forming clumps: the Serpens South and W40 protoclusters. We carried out a 1.2 mm dust continuum mapping of the Aquila Rift complex with the MAMBO bolometer array on the IRAM 30m telescope. We perform a systematic source extraction in our millimeter continuum map. Based on complementary data from the Herschel Gould Belt survey and Spitzer maps, we characterize the SEDs of the 77 mm continuum sources detected with MAMBO and estimate their evolutionary stages. Taking advantage of the comprehensive dataset available for the Serpens South region, spanning wavelengths from 2 microns to 1.2 mm, we estimate the numbers of young stellar objects (YSOs) at different evolutionary stages and find a ratio of Class 0 to Class I protostars N(0)/N(I)=0.19-0.27. This low ratio supports a scenario of relatively fast accretion at the beginning of the protostellar phase, and leads to a Class 0 lifetime of ~4-9x10^{4} yr. We also show that both the Serpens South and W40 protoclusters are characterized by large fractions of protostars and high SFRs ~20-50 Msun.Myr^{-1}pc^{-2}, in agreement with the idea that these two nearby clumps are active sites of clustered star formation currently undergoing bursts of star formation, and have the potential ability to form bound star clusters. While the formation of these two protoclusters is likely to have been initiated in a very different manner, the resulting protostellar populations are observed to be very similar. This suggests that after the onset of gravitational collapse, the detailed manner in which the collapse has been initiated does not affect much the ability of a clump to form stars.Read less <