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hal.structure.identifierMédiation, Information, Communication, Art [MICA]
dc.contributor.authorBOURDAA, Mélanie
dc.contributor.editorLaurichesse, Hélène
dc.date.issued2013
dc.identifier.isbn978-2-200-28544-9
dc.language.isofr
dc.publisherArmand Colin
dc.source.titleLa stratégie de marque dans l'audiovisuel
dc.subjectMarketing
dc.subjectCommunication audiovisuelle
dc.subjectMédias audiovisuels
dc.subjectStratégie de marque
dc.titleLa construction d’un univers de marque à travers des stratégies Transmedia : le cas de The Hunger Games
dc.typeChapitre d'ouvrage
dc.subject.halSciences de l'Homme et Société/Sciences de l'information et de la communication
bordeaux.page10--24
hal.identifierhal-01805512
hal.version1
hal.origin.linkhttps://hal.archives-ouvertes.fr//hal-01805512v1
bordeaux.COinSctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.title=La%20construction%20d%E2%80%99un%20univers%20de%20marque%20%C3%A0%20travers%20des%20strat%C3%A9gies%20Transmedia%20:%20le%20cas%20de%20The%20Hunger%20Games&rft.btitle=La%20strat%C3%A9gie%20de%20marque%20dans%20l'audiovisuel&rft.atitle=La%20construction%20d%E2%80%99un%20univers%20de%20marque%20%C3%A0%20travers%20des%20strat%C3%A9gies%20Transmedia%20:%20le%20cas%20de%20The%20Hunger%20Games&rft.date=2013&rft.spage=10--24&rft.epage=10--24&rft.au=BOURDAA,%20M%C3%A9lanie&rft.isbn=978-2-200-28544-9&rft.genre=unknown


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