La construction d’un univers de marque à travers des stratégies Transmedia : le cas de The Hunger Games
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | BOURDAA, Mélanie | |
dc.contributor.editor | Laurichesse, Hélène | |
dc.date.issued | 2013 | |
dc.identifier.isbn | 978-2-200-28544-9 | |
dc.language.iso | fr | |
dc.publisher | Armand Colin | |
dc.source.title | La stratégie de marque dans l'audiovisuel | |
dc.subject | Marketing | |
dc.subject | Communication audiovisuelle | |
dc.subject | Médias audiovisuels | |
dc.subject | Stratégie de marque | |
dc.title | La construction d’un univers de marque à travers des stratégies Transmedia : le cas de The Hunger Games | |
dc.type | Chapitre d'ouvrage | |
dc.subject.hal | Sciences de l'Homme et Société/Sciences de l'information et de la communication | |
bordeaux.page | 10--24 | |
hal.identifier | hal-01805512 | |
hal.version | 1 | |
hal.origin.link | https://hal.archives-ouvertes.fr//hal-01805512v1 | |
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