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hal.structure.identifierMédiation, Information, Communication, Art [MICA]
dc.contributor.authorBAHUAUD, Myriam
hal.structure.identifierMédiation, Information, Communication, Art [MICA]
dc.contributor.authorPECOLO, Agnès
dc.date.issued2016
dc.identifier.issn1168-5549
dc.language.isofr
dc.publisherPresses Universitaires de Bordeaux
dc.subjectCommunication publicitaire et participative
dc.subjectEspace urbain et virtuel
dc.subjectMarques
dc.title‪Ludiques expériences urbaines : quand les marques font de la ville leur territoire d’expression‪
dc.typeArticle de revue
dc.identifier.doi10.4000/communicationorganisation.5375
dc.subject.halSciences de l'Homme et Société/Sciences de l'information et de la communication
bordeaux.journalCommunication & Organisation
bordeaux.page101--110
bordeaux.issue50
bordeaux.peerReviewedoui
hal.identifierhal-01805732
hal.version1
hal.popularnon
hal.audienceInternationale
hal.origin.linkhttps://hal.archives-ouvertes.fr//hal-01805732v1
bordeaux.COinSctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.title=%E2%80%AALudiques%20exp%C3%A9riences%20urbaines%20:%20quand%20les%20marques%20font%20de%20la%20ville%20leur%20territoire%20d%E2%80%99expression%E2%80%AA&rft.atitle=%E2%80%AALudiques%20exp%C3%A9riences%20urbaines%20:%20quand%20les%20marques%20font%20de%20la%20ville%20leur%20territoire%20d%E2%80%99expression%E2%80%AA&rft.jtitle=Communication%20&%20Organisation&rft.date=2016&rft.issue=50&rft.spage=101--110&rft.epage=101--110&rft.eissn=1168-5549&rft.issn=1168-5549&rft.au=BAHUAUD,%20Myriam&PECOLO,%20Agn%C3%A8s&rft.genre=article


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