Ludiques expériences urbaines : quand les marques font de la ville leur territoire d’expression
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | BAHUAUD, Myriam | |
hal.structure.identifier | Médiation, Information, Communication, Art [MICA] | |
dc.contributor.author | PECOLO, Agnès | |
dc.date.issued | 2016 | |
dc.identifier.issn | 1168-5549 | |
dc.language.iso | fr | |
dc.publisher | Presses Universitaires de Bordeaux | |
dc.subject | Communication publicitaire et participative | |
dc.subject | Espace urbain et virtuel | |
dc.subject | Marques | |
dc.title | Ludiques expériences urbaines : quand les marques font de la ville leur territoire d’expression | |
dc.type | Article de revue | |
dc.identifier.doi | 10.4000/communicationorganisation.5375 | |
dc.subject.hal | Sciences de l'Homme et Société/Sciences de l'information et de la communication | |
bordeaux.journal | Communication & Organisation | |
bordeaux.page | 101--110 | |
bordeaux.issue | 50 | |
bordeaux.peerReviewed | oui | |
hal.identifier | hal-01805732 | |
hal.version | 1 | |
hal.popular | non | |
hal.audience | Internationale | |
hal.origin.link | https://hal.archives-ouvertes.fr//hal-01805732v1 | |
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