Does Mc Donald's properly manage its domain names ? Time management : proposal of the iceberg method for domain name categorization
Language
en
Communication dans un congrès avec actes
This item was published in
Confere, CONFERE, 2018-07-05, BUDAPEST. 2018p. 5
English Abstract
Domain Names are intangible assets used by every Internet users since 1986. Their value,correlated to their importance for the communication field and the information system. But while we are in a period where we connect ...Read more >
Domain Names are intangible assets used by every Internet users since 1986. Their value,correlated to their importance for the communication field and the information system. But while we are in a period where we connect factories to the Internet, the domain name remains the link between the company and the Internet. It is thus a need for decision makers to have a tool ready to use.Read less <
English Keywords
Domain Name
Time Management
Attention Management
Valuation
Origin
Hal imported