Afficher la notice abrégée

dc.rights.licenseopenen_US
dc.contributor.authorMIDLER, C.
hal.structure.identifierGroupe de Recherche en Economie Théorique et Appliquée [GREThA]
dc.contributor.authorJULLIEN, Bernard
IDREF: 056742002
hal.structure.identifierGroupe de Recherche en Economie Théorique et Appliquée [GREThA]
dc.contributor.authorLUNG, Yannick
dc.date.accessioned2020-02-17T19:37:11Z
dc.date.available2020-02-17T19:37:11Z
dc.date.issued2017
dc.identifier.urihttps://oskar-bordeaux.fr/handle/20.500.12278/3489
dc.description.abstractEnThe authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
dc.language.isoENen_US
dc.publisherCRC Pressen_US
dc.subject.enEconomics
dc.subject.enFinance
dc.subject.enBusiness & Industry
dc.subject.enEngineering & Technology
dc.title.enRethinking innovation and design for emerging markets: Inside the renault KWID project
dc.typeOuvrageen_US
dc.identifier.doi10.1201/9781315177984en_US
dc.subject.halÉconomie et finance quantitative [q-fin]en_US
bordeaux.page178 p.en_US
bordeaux.hal.laboratoriesGroupe de Recherche en Economie Théorique et Appliquée (GREThA) - UMR 5113en_US
bordeaux.institutionUniversité de Bordeauxen_US
bordeaux.inpressnonen_US
hal.identifierhal-02482227
hal.version1
hal.date.transferred2020-02-17T19:37:15Z
hal.exporttrue
bordeaux.COinSctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.date=2017&rft.spage=178%20p.&rft.epage=178%20p.&rft.au=MIDLER,%20C.&JULLIEN,%20Bernard&LUNG,%20Yannick&rft.genre=unknown


Fichier(s) constituant ce document

FichiersTailleFormatVue

Il n'y a pas de fichiers associés à ce document.

Ce document figure dans la(les) collection(s) suivante(s)

Afficher la notice abrégée