FLACANDJI, Michael; VLAD, Mariana; LUNARDO, Renaud

doi:10.1016/j.jretconser.2024.103762

Institut de Recherche en Gestion des Organisations [IRGO]

VLAD, Mariana

Institut de Recherche en Gestion des Organisations [IRGO]

LUNARDO, Renaud
Institut de Recherche en Gestion des Organisations [IRGO]

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Article de revue

Ce document a été publié dans

Journal of Retailing and Consumer Services. 2024-05, vol. 78, p. 103762

Résumé en anglais

The literature on retail apps has overlooked i/their potential impact on shopping well-being, ii/the underlying mechanisms for this effect, and iii/how such shopping well-being can trigger loyalty in an omnichannel context. To fill this gap, we mobilize the self-determination theory and, in a first study, show that using a retail app does not increase consumers’ sense of autonomy, but does increase that of competence, thereby enhancing their shopping well-being and loyalty intention. Using an experimental design, a second study replicates these findings and shows that the sense of competence triggered by app customization leads to greater shopping well-being among people with low technology expertise.< Réduire

Mots clés en anglais

Retail app

Self-determination theory

Shopping well-being

Competence

Autonomy

Customization

Technology expertise

URI

https://oskar-bordeaux.fr/handle/20.500.12278/204304

DOI

http://dx.doi.org/10.1016/j.jretconser.2024.103762

Unités de recherche

IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190

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The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy

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Résumé en anglais

Mots clés en anglais

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Unités de recherche