What about using nudges to reduce cigarette butts pollution?
Language
EN
Article de revue
This item was published in
Journal of Human Behavior in the Social Environment. 2023-06-06p. 1-8
English Abstract
Nowadays, cigarette butts are the most abundant form of plastic waste in the world, with about 4.5 trillion individual butts polluting our global environment. Solutions need to be found to reduce this negative environmental ...Read more >
Nowadays, cigarette butts are the most abundant form of plastic waste in the world, with about 4.5 trillion individual butts polluting our global environment. Solutions need to be found to reduce this negative environmental impact. Nudges could be a simple solution to reduce cigarette butts pollution. In this way, Social Proof and Dueling Preferences nudges were tested in a natural setting. Ashtrays using Social Proof or Dueling Preferences were experimented during 6 weeks in Bordeaux city, France. Comparatively, to control ashtray, Dueling Preferences ashtray was successful in reducing cigarette butts pollution. Social Proof ashtray was efficient too, but less efficient than Dueling Preference. Nudges using voting ashtrays (Dueling Preferences) seem to be a simple and realistic solution to decrease smoker’s incivilities.Read less <
English Keywords
Nudge
Descriptive norm
Compliance gaining
Cigarette pollution
Collections