Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value
| dc.rights.license | open | en_US |
| hal.structure.identifier | Institut d'Administration des Entreprises (IAE) - Bordeaux | |
| hal.structure.identifier | Institut de Recherche en Gestion des Organisations [IRGO] | |
| dc.contributor.author | FLACANDJI, Michael
IDREF: 194598330 | |
| hal.structure.identifier | Institut d'Administration des Entreprises (IAE) - Bordeaux | |
| hal.structure.identifier | Institut de Recherche en Gestion des Organisations [IRGO] | |
| dc.contributor.author | PASSEBOIS, Juliette
IDREF: 078012023 | |
| dc.contributor.author | IEVA, M. | |
| dc.date.accessioned | 2024-01-29T10:47:37Z | |
| dc.date.available | 2024-01-29T10:47:37Z | |
| dc.date.issued | 2023 | |
| dc.identifier.issn | 2055-6225 | en_US |
| dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/187582 | |
| dc.description.abstractEn | Purpose: Given the controversial nature of the effectiveness of loyalty programs (LPs), this paper examines the effect of a new type of LP, namely green LPs, on consumers' perceived value of LPs. Specifically, the authors identify three types of green LP design and test their impact on perceived value. Design/methodology/approach: An experimental protocol involving 1,016 shoppers was adopted in order to analyze the three types of green LPs identified in the literature. Findings: Supported by social exchange theory (SET), the results show that a green LP can influence the perceived value of LPs. Such programs can drive psychological value in addition to the economic value linked only to monetary incentives. LPs rewarding sustainable behavior appear to be the most significant generators of value. Originality/value: Since corporate social responsibility (CSR) is now critical to a company's success, this study investigates how firms can integrate it in order to improve the effectiveness of their LP design. © 2023, Emerald Publishing Limited. | |
| dc.language.iso | EN | en_US |
| dc.subject.en | Corporate social responsibility (CSR) | |
| dc.subject.en | Green loyalty program | |
| dc.subject.en | Loyalty program | |
| dc.subject.en | Perceived value | |
| dc.subject.en | Social exchange theory | |
| dc.title.en | Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value | |
| dc.type | Article de revue | en_US |
| dc.identifier.doi | 10.1108/JSTP-07-2022-0145 | en_US |
| dc.subject.hal | Sciences de l'Homme et Société/Gestion et management | en_US |
| bordeaux.journal | Journal of Service Theory and Practice | en_US |
| bordeaux.page | 465-487 | en_US |
| bordeaux.volume | 33 | en_US |
| bordeaux.hal.laboratories | IRGO (Institut de Recherche en Gestion des Organisations) - EA 4190 | en_US |
| bordeaux.issue | 4 | en_US |
| bordeaux.institution | Université de Bordeaux | en_US |
| bordeaux.peerReviewed | oui | en_US |
| bordeaux.inpress | non | en_US |
| hal.description.error | <?xml version="1.0" encoding="utf-8"?> <sword:error xmlns:sword="http://purl.org/net/sword/error/" xmlns="http://www.w3.org/2005/Atom" href="http://purl.org/net/sword/error/ErrorBadRequest"> <title>ERROR</title> <updated>2024-01-31T10:54:37+01:00</updated> <author> <name>HAL SWORD API Server</name> </author> <source> <generator uri="https://api.archives-ouvertes.fr/sword" version="1.0">hal@ccsd.cnrs.fr</generator> </source> <summary>Some parameters sent with the request were not understood</summary> <sword:treatment>processing failed</sword:treatment> <sword:verboseDescription>{"mainmeta":{"journal":["Invalid data"]}}</sword:verboseDescription> <link rel="alternate" href="https://api.archives-ouvertes.fr" type="text/html"/> </sword:error> | |
| hal.popular | non | en_US |
| hal.audience | Internationale | en_US |
| hal.export | true | |
| dc.rights.cc | Pas de Licence CC | en_US |
| bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.jtitle=Journal%20of%20Service%20Theory%20and%20Practice&rft.date=2023&rft.volume=33&rft.issue=4&rft.spage=465-487&rft.epage=465-487&rft.eissn=2055-6225&rft.issn=2055-6225&rft.au=FLACANDJI,%20Michael&PASSEBOIS,%20Juliette&IEVA,%20M.&rft.genre=article |
Fichier(s) constituant ce document
| Fichiers | Taille | Format | Vue |
|---|---|---|---|
|
Il n'y a pas de fichiers associés à ce document. |
|||