Conclusive remarks. European values and European brands: Corporate culture and commercial identity
dc.rights.license | open | |
hal.structure.identifier | Groupe de Recherche en Economie Théorique et Appliquée [GREThA] | |
hal.structure.identifier | Sciences Po Bordeaux - Institut d'études politiques de Bordeaux [IEP Bordeaux] | |
dc.contributor.author | BONIN, Hubert | |
dc.contributor.editor | Luciano Segreto | |
dc.contributor.editor | Hubert Bonin | |
dc.contributor.editor | Andrzej Kozminski | |
dc.contributor.editor | Carles Manera et Manfred Pohl | |
dc.date.accessioned | 2020-02-17T11:28:55Z | |
dc.date.available | 2020-02-17T11:28:55Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | https://oskar-bordeaux.fr/handle/20.500.12278/1505 | |
dc.language.iso | en | |
dc.publisher | Peter Lang | |
dc.source.title | European Business and Brand Building | |
dc.title.en | Conclusive remarks. European values and European brands: Corporate culture and commercial identity | |
dc.type | Chapitre d'ouvrage | |
dc.subject.hal | Sciences de l'Homme et Société/Economies et finances | |
bordeaux.page | 235-246 | |
bordeaux.institution | Université de Bordeaux | |
hal.identifier | hal-00800372 | |
hal.version | 1 | |
hal.origin.link | https://hal.archives-ouvertes.fr//hal-00800372v1 | |
bordeaux.COinS | ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.btitle=European%20Business%20and%20Brand%20Building&rft.date=2012&rft.spage=235-246&rft.epage=235-246&rft.au=BONIN,%20Hubert&rft.genre=unknown |
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